Telly’s “Free 4K TV” Hail Mary and Why Advertisers Should Take Note
In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former CEO of the wildly successful Pluto TV streaming platform. Even more stand-out was the novel approach to selling televisions: giving them away at no charge.
The basic premise is to sell ad space on the TV that subsidizes the cost of the panel itself.
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February 7, 2024
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