#Financial

Targeted advertising has solidified itself as the king of digital marketing. Approximately 87% of all digital ad spend is devoted to programmatic, and nothing can get that popular without a few alternatives rearing their heads. To the crux of the issue: self-service vs. fully-managed programmatic platforms. There are many qualities that separate these two distinct tools of targeted advertising, and this article is going to take a deeper look at a key element that divides them: customer service.

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining up, there’s usually a reason. These are the first 5 fixes we like to recommend if your campaign isn’t seeing the results you wanted. Each business is different, so these 5 won’t automatically make you a big success—for that you need a team working alongside you every step of the way.

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.

This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your advertising strategy. Instead of putting your advertising on pause until the New Year like some companies do, take advantage of the next few months to show others that your brand and business can do it all.

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super Bowl 56 is expected to be a big event, with perhaps more watching at home in lieu of COVID-19/Omicron surges in the past two months. Still, one thing we can all agree on is that the advertisements during the Super Bowl are some of the most creative and funniest to be seen.

Supply-chain shortages can really frustrate the flow of business. In the past year, we’ve seen more shortages than ever. According to CNBC, the supply-chain blockages in the production system, “have affected a variety of sectors . . . ranging from shortages of electronics and autos to difficulties in the supplies of meat, medicines and household products.” But shortages in the supply chain don’t mean you have to sit and twiddle your thumbs.

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly (interviewing Americans) revealed that during the winter season: 51% planned to watch more TV 58% planned to spend more time on the Internet 34% planned to spend more time playing video games Unruly researcher Nick Woodford added, “With more eyeballs on screens, it’s never been more important for brands to get their holiday campaigns right.

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to your life in 2020. Do you see some major differences? If you don’t, then you’re not looking! A myriad of things has changed from 2019 to 2020. The biggest of which is evident in the new WFH (Work From Home) initiatives that have been implemented around the world.

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising for financial institutions can be challenging, as it’s always changing and very fast-paced. In fact, 51% of financial institutions report that their biggest challenge is keeping up with new digital marketing techniques. As technology evolves and customer habits change, the marketing strategies must change with them.