#Financial

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly (interviewing Americans) revealed that during the winter season: 51% planned to watch more TV 58% planned to spend more time on the Internet 34% planned to spend more time playing video games Unruly researcher Nick Woodford added, “With more eyeballs on screens, it’s never been more important for brands to get their holiday campaigns right.

Now that we’ve safely landed in the new year (still recovering from a helluva rough 2020, though), take a moment to reflect. Visualize a snapshot of your life in 2019. Now compare that snapshot to your life in 2020. Do you see some major differences? If you don’t, then you’re not looking! A myriad of things has changed from 2019 to 2020. The biggest of which is evident in the new WFH (Work From Home) initiatives that have been implemented around the world.

While banks are an important part of our economy, they’re not the only component of the financial sector. Also included are real estate firms, insurance companies, and investment firms. Advertising for financial institutions can be challenging, as it’s always changing and very fast-paced. In fact, 51% of financial institutions report that their biggest challenge is keeping up with new digital marketing techniques. As technology evolves and customer habits change, the marketing strategies must change with them.