Holiday

Winter is coming, and now is the time to prepare for the biggest consumer spending season of the year. There are many factors that go into creating a successful holiday campaign, and Genius Monkey is here to discuss three high-level strategies that will prepare your business to thrive throughout the next year! Let’s dive in: Prepare Your Fuel Early As the temperature goes down, competition for ad space and attention heats up.

April is almost here! It’s time to brainstorm your best strategies, prep new campaigns, and get ready for a huge bump in your advertising effectiveness. No, it’s not an early holiday season – it’s Genius Monkey’s new initiative: Brand Optimization Month! For the month of April, Genius Monkey is shining a spotlight on the methods you can use to drive brand lift and increase your ROAS. These methods include split (A/B) tests, using different ad types effectively, and much more.

The Super Bowl is a uniquely American tradition, placing a massive spotlight on not only American football, but current music, celebrity culture, and of course, advertisements. Now that the dust has settled on Super Bowl LIX, Genius Monkey is here with the juicy stats and lessons advertisers should learn from the big game. Super Bowl Viewership Stats First and foremost, this year drew the largest Super Bowl audience of all time; an estimated 127.

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen significant growth in viewership, reflecting broader trends in television consumption. About 123.7 million people tuned in for the 2024 edition of the game, and all those viewers spent over $17.3 billion on food, team merchandise, TVs, alcohol, and more. Even though your ads might not be airing over the big game itself, your campaigns can still benefit from it!

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new customers buying from you for the first time. For all the revenue the holiday season creates, those new customers are the true prize that can help your business grow – if you can convince them to stick around. Plenty of articles will tell you how to optimize your marketing to get as many customers as possible during the holidays; today we’re looking at what you can do AFTER the season to retain their business and further build your customer base.

Halloween is upon us, a time for dressing up, eating candy, and celebrating the darker side of pop culture. While all in good fun, there are more things on the horizon for advertisers than ghouls and goblins: we’ve got a Presidential Election about to hit directly followed by Black Friday and the holiday craze. There’s a lot going on and a lot to keep track of in the world of digital marketing; let’s avoid the end-of-year scaries and talk about what to keep in mind for these big events coming up at the end of this year.

In 2024, consumers in the United States spent an eye-watering $994.1 billion throughout the winter holiday season! It’s no wonder that advertisers focus on it so much, but history has shown there are many events and seasons that encourage customers to open their wallets. In this week’s blog from Genius Monkey, we’re following up on our article last year ranking the top ten shopping days throughout the year. Let’s jump in and see what’s new, what’s old, and how advertisers can make the most of each season!

The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target audience’s brain, what can you do to stand out from the crowd and attract those holiday dollars? Thanks to years of experience and a recent report from our partner Experian, Genius Monkey has the tools your business needs to thrive this season.

‘Tis the season; holiday spending in the US grew to over $940 billion in 2022, largely concentrated around Black Friday, Cyber Monday, and the newly-minted Small-Business Saturday snuggled in between. That’s a 5.9% increase over the last year, and represents an incredible opportunity to make money and create loyal customers – but you have to get started now! Start Early and Don’t Stop When The Holidays are Over Even with the best campaign in the world, you should not wait until the week before to start talking about your holiday deals.

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.