#Holiday

Halloween is upon us, a time for dressing up, eating candy, and celebrating the darker side of pop culture. While all in good fun, there are more things on the horizon for advertisers than ghouls and goblins: we’ve got a Presidential Election about to hit directly followed by Black Friday and the holiday craze. There’s a lot going on and a lot to keep track of in the world of digital marketing; let’s avoid the end-of-year scaries and talk about what to keep in mind for these big events coming up at the end of this year.

Advertisers rightfully view the end-of-year holidays as the biggest shopping time of the year; the 2023 season turned in a staggering $964.4 billion spent. Focus on it too much, however, and you just might miss other opportunities where consumers are happy to open their wallet. Genius Monkey data shows that personalizing ads around current events increases click-through rates by 35%! Let’s take a look at the other big shopping days through the year and the best strategies for making them work for you!

The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target audience’s brain, what can you do to stand out from the crowd and attract those holiday dollars? Thanks to years of experience and a recent report from our partner Experian, Genius Monkey has the tools your business needs to thrive this season.

‘Tis the season; holiday spending in the US grew to over $940 billion in 2022, largely concentrated around Black Friday, Cyber Monday, and the newly-minted Small-Business Saturday snuggled in between. That’s a 5.9% increase over the last year, and represents an incredible opportunity to make money and create loyal customers – but you have to get started now! Start Early and Don’t Stop When The Holidays are Over Even with the best campaign in the world, you should not wait until the week before to start talking about your holiday deals.

On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl. The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your advertising strategy. Instead of putting your advertising on pause until the New Year like some companies do, take advantage of the next few months to show others that your brand and business can do it all.

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing you’ve always wanted. It’s the sweet-spot holiday between Halloween and Christmas where consumers will be ready to buy. This holiday is the optimal time to buy before Christmas time, which may be deemed “too late” for some customers.

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super Bowl 56 is expected to be a big event, with perhaps more watching at home in lieu of COVID-19/Omicron surges in the past two months. Still, one thing we can all agree on is that the advertisements during the Super Bowl are some of the most creative and funniest to be seen.

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020 study from Unruly (interviewing Americans) revealed that during the winter season: 51% planned to watch more TV 58% planned to spend more time on the Internet 34% planned to spend more time playing video games Unruly researcher Nick Woodford added, “With more eyeballs on screens, it’s never been more important for brands to get their holiday campaigns right.