Impression Tracking

Paid search has carried digital advertising for decades. It’s the first channel most advertisers learn, and for a long time, it was the safest bet in the budget. That’s changing...

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the...

We talk a lot about evolving your advertising strategy at Genius Monkey, but what does that actually mean in practice? There are plenty of ways to get your message in front of an...

The Short Answer There’s no universal programmatic channel mix that works for every advertiser. The right mix depends on your industry, audience, purchase cycle, and goals. A B2C...

Modern programmatic advertising makes hyper-precise ad placement possible. You can zero in on exactly the demographic or affinity group you need. But that same precision can limit...

Most advertisers start their digital marketing journey in the same two places: Facebook and Google. That makes sense. Both platforms are easy to use, reach millions of people, and...

The day has finally come; the internet’s favorite chatbot is getting ads, and not a moment too soon. Competitors of ChatGPT have been experimenting with advertisements for a while,...

As tools and technologies evolve, so too do the methods of bad actors looking to make a buck off advertiser’s honest work. Enter SIVT, or Sophisticated Invalid Traffic. This term...

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....