Impression Tracking

The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss, removing programmatic channels like display, audio, OTT, or video might cost less in the short-term, but weakens the overall advertising strategy and inevitably cuts into the bottom line. Programmatic ads work best when they work together, allowing the strengths of each medium to overcome the drawbacks of the others.

The Super Bowl is a uniquely American tradition, placing a massive spotlight on not only American football, but current music, celebrity culture, and of course, advertisements. Now that the dust has settled on Super Bowl LIX, Genius Monkey is here with the juicy stats and lessons advertisers should learn from the big game. Super Bowl Viewership Stats First and foremost, this year drew the largest Super Bowl audience of all time; an estimated 127.

MFA, or “Made For Advertising”, is the boogeyman of digital advertising, scooping up some $20 billion of wasted ad spend on bot sites, unviewable ads, or ad farms. The Association of National Advertisers reports that buyers have been spending less on MFA overall in the last few years, but it’s been on the rise in recent months. We all know MFA sites when we see them; so why are they so hard to circumvent?

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no platform can get that popular without seeing its fair share of controversies. Lately, YouTube has been making some not-so-great headlines that demonstrate the importance of knowing the entire customer journey in your programmatic campaigns. Let’s take a closer look at impression tracking and what we can learn about it from YouTube.

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a necessary stepping stone: the moment a customer enters or moves along the sales funnel. A click is a good thing because it represents a consumer willing to take action… or at least it can. Some are better than others, and if you want to get conversions, you need to make sure you’re getting the right kind of clicks.

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market. On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of different business marketing strategies. We know what works best and what will eventually flop. In this blog, we’ve put together the most common advertising questions we receive from clients, including their biggest hurdles, challenges, and errors. We quickly take their problems and turn them into challenges to solve.

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to cookies, privacy, and restrictions, and we’re here to give you all the updates and info you need. Goodbye Cookies The word “cookie” usually refers to the data saved online that can store and remember information about you. When you visit a website, cookies could track your online activity.

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone for that same exact restaurant or clothing store. How does your phone know what you’re saying? Is there a microphone, constantly listening for buzzwords and then rapidly bringing you ads for those things you talk about? Advertising these days can be pretty advanced, but when you look at life in general, everything is very interconnected.

Did you know the story of The Tortoise and the Hare is actually an amazing marketing analogy? Most businesses want to be the Hare—speedy and instantaneous. But in the marketing world, where the race is a conversion cycle, the Tortoise wins every time. Why? Because the tortoise is patient, steady, and smart. We’re sharing our best tips for understanding the conversion cycle, what a typical conversion looks like, and how you can feel more confident in your marketing efforts, from first impressions to final clicks.