Impression Tracking

The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss,...

The Super Bowl is a uniquely American tradition, placing a massive spotlight on not only American football, but current music, celebrity culture, and of course, advertisements. Now...

MFA, or “Made For Advertising”, is the boogeyman of digital advertising, scooping up some $20 billion of wasted ad spend on bot sites, unviewable ads, or ad farms. The Association...

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no...

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a...

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing...

We’ve worked with thousands of clients, from almost every industry—real estate, legal, e-commerce, education, medical, political, and more. Which means we’ve seen a LOT of...

Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to...

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone...

Did you know the story of The Tortoise and the Hare is actually an amazing marketing analogy? Most businesses want to be the Hare—speedy and instantaneous. But in the marketing...