#Marketing Trends

MFA, or “Made For Advertising”, is the boogeyman of digital advertising, scooping up some $20 billion of wasted ad spend on bot sites, unviewable ads, or ad farms. The Association of National Advertisers reports that buyers have been spending less on MFA overall in the last few years, but it’s been on the rise in recent months. We all know MFA sites when we see them; so why are they so hard to circumvent?

Advertisers rightfully view the end-of-year holidays as the biggest shopping time of the year; the 2023 season turned in a staggering $964.4 billion spent. Focus on it too much, however, and you just might miss other opportunities where consumers are happy to open their wallet. Genius Monkey data shows that personalizing ads around current events increases click-through rates by 35%! Let’s take a look at the other big shopping days through the year and the best strategies for making them work for you!

The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target audience’s brain, what can you do to stand out from the crowd and attract those holiday dollars? Thanks to years of experience and a recent report from our partner Experian, Genius Monkey has the tools your business needs to thrive this season.

Industry staples like display, video, and OTT have been in place for some years, but there’s a looming shadow on the horizon; a massive media powerhouse that has only begun to dip its toes into everything digital advertising has to offer: gaming. No longer a niche medium, video games have gone mainstream and reach a worldwide audience of 3.32 billion players. A recent report from Comscore highlights just how large and diverse the gaming audience has become; it’s not just kids playing games these days.

Artificial intelligence occupies a weird place in modern culture. Simultaneously the harbinger of doom and a technological savior, some are worried it will kill every creative industry while others are happy at how easily it accomplishes menial tasks. AI is unlikely to go away anytime soon, so the best thing for advertisers to do is understand its potential for both good and bad, while looking at industry trends to see where this is all going.

There’s no question that Google is the 800-pound gorilla in the tech industry that we all have to work around. Many have cried “monopoly”, but Google’s actions have always appeared just pro-competitive enough to escape legal action – that is, until now. Google LLC has now been officially labeled as a monopoly by the United States government; let’s dive into the details and what advertisers need to know. Details on the Four-Year Lawsuit In October 2020, the United States Department of Justice – along with several States – filed several suits against Google for Antitrust behaviors.

While athletes around the globe were competing for gold, one challenger stood out as the reigning world champion of digital ads. Making its Olympic debut this year, programmatic advertising continues to demonstrate its flexibility and dominance in the field, enabling advertisers to reach a global audience and winning mouth-watering ad revenue for NBCUniversal. Let’s take a look at Programmatic’s performance throughout the 2024 Paris Olympic Games. Programmatic’s Stunning Debut at the Games For the first time in Olympic history, advertisers could programmatically purchase ad space for all competition events.

Finding new customers will always be important, but the data suggests that retaining the customers you have is even more vital to your long-term success: On average, around 65% of your conversions will come from returning customers An industry-noted study suggests that boosting your customer retention rate by 5% can increase your bottom line up to 95% Acquiring a new customer costs 5 - 25 times as much to retain an existing one 1) Understand Customer Needs Before Even They Do At a basic level, you can keep customers happy by fulfilling their needs.

Back in 2022, IAB predicted that podcast ad revenue would surpass $4 billion in 2024. We’re now in May 2024, and IAB has released a new report granting advertisers insight into the current state of podcast advertising. Is the industry still on track to hit that $4 billion milestone? What do advertisers need to know about targeted ads and consumer tracking in the podcast medium? Let’s dive into the report and learn about what podcast advertising can offer your business.

Programmatic advertising has cemented itself as the premier digital marketing avenue, representing the vast majority of digital ad spend in 2023 – the exact percentage depends on who you ask, but the lowest we found was about 80%. Not only is it big, but the numbers also confirm that it’s growing. Programmatic covers a variety of mediums, all of which experienced their own ups and downs worth examining. In this week’s blog, we’re taking a look at how the mediums collectively and individually grew in the year 2023 – as well as comparing them to Genius Monkey data – so you can know the trajectory of industry moving forward.