Mobile Ads

It’s been a couple years since Genius Monkey dove into the Flexibility of Modern Audio Ads, and it’s time to check in with programmatic’s most underrated medium. In the last two...

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen...

Industry staples like display, video, and OTT have been in place for some years, but there’s a looming shadow on the horizon; a massive media powerhouse that has only begun to dip...

Let’s talk about TikTok. You may love it, you may hate it, or you may just be confused. This video app grew to popularity in early 2020 and had its fair share of controversy. But...

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On...

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked....

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before....

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global...