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Why are so many marketers talking about the cookie? Didn’t Google wipe out cookies this year? Well, not quite. There’s a lot of talk in the digital advertising world related to cookies, privacy, and restrictions, and we’re here to give you all the updates and info you need. Goodbye Cookies The word “cookie” usually refers to the data saved online that can store and remember information about you. When you visit a website, cookies could track your online activity.

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these advertisements out of their mind, even when many appear on the screen in front of their eyes. How then, do marketers stand out? No, it’s not with a trendy TikTok dance or ALL CAPS FONT.

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to match consumers/viewers with the best advertisements—the ones they are most likely to engage with and buy from. But one of the most important ways to target is almost too obvious, yet many overlook its importance: targeting with search intent.

While 2022 had its challenges, like transitioning from a pandemic and adapting to post-pandemic marketing, it also had its rewards and learning experiences. Genius Monkey continues to grow, not only with clients and success stories, but also with new team members and greater recognition in the marketing industry. This is what we’ve learned in 2022 that you should take with you into the new year. Ad Sales on the Rise Despite coming out of a pandemic, advertising continues to grow.

This holiday season, whether you have your marketing strategy ready or you need a little help, pay attention to what your favorite brands are doing. Use the time now to keep track of what you like and dislike when it comes to advertising—and save that information for next year’s holiday plan. We’ve put together our top 12 tips for boosting your business, both during the holidays and throughout the entire year.

This is the best and busiest time of year to make the most of your ad dollars. You may think this season is too “chaotic” or unpredictable, but it’s actually one of the most important times for your advertising strategy. Instead of putting your advertising on pause until the New Year like some companies do, take advantage of the next few months to show others that your brand and business can do it all.

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally buying that thing you’ve always wanted. It’s the sweet-spot holiday between Halloween and Christmas where consumers will be ready to buy. This holiday is the optimal time to buy before Christmas time, which may be deemed “too late” for some customers.

At this time of year, most people like the tricks and the treats. But when it comes to your business and the customer experience, you want to avoid anything ghastly. That’s why we’ve put together the top things you may be doing that could be scaring off your customers. They may be avoiding you like the plague if you are making these grave mistakes or if you don’t offer them the best experience possible.

This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively. This year alone, 55.1% of Americans cut the cord and moved solely to streaming services. It’s interesting to note that 74% of young people ages 18-34 have never had cable, cut the cord, or plan to cut the cord soon. The Advertising Plan Details This ad-based model will be cheaper than the other subscription plans and cost $7.

In our latest article published on Yahoo! Finance and Martech Cube, about Digiday selecting Genius Monkey, a programmatic ad platform and Meta-DSP, as a finalist for their 2022 Technology Awards. Genius Monkey is a finalist in the “Best Measurement Solution” category. The Digiday Technology Awards “recognize the technology modernizing media and marketing. Digiday has honored industry-leading work from Adobe, SpotX, Twitch and Piano.” Winners will be announced virtually on November 17.