![Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify](https://stage.geniusmonkey.com/iwpc/9DkcUQbM9hlSxUpz-2-ry0kL984=//https://stage.geniusmonkey.com/blog/genius-monkey-improves-measurement-and-viewability-for-ctv-through-doubleverify/Genius-Monkey-Improves-Measurement-and-Viewability-for-CTV-through-DoubleVerify-Herohalf.jpg)
Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV.
They launched this ad verification in February 2023, allowing advertisers to determine if an ad within a CTV app was actually seen by a user. This marks the first time a viewability measurement solution for CTV has hit the market.
On top of our numerous other verification metrics, Genius Monkey employs DoubleVerify for all our video and CTV/OTT campaigns to ensure inventory quality and provide fraud avoidance.
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May 31, 2023
![What’s New in Q2 at Genius Monkey (2023 Edition)](https://stage.geniusmonkey.com/iwpc/riHbueEDHPnkpslpK6L29uIAiNg=//https://stage.geniusmonkey.com/blog/whats-new-in-q2-at-genius-monkey-2023-edition/Genius-Monkey-Whats-New-in-Q2-at-Genius-Monkey-2023-Edition-Herohalf.jpg)
What’s New in Q2 at Genius Monkey (2023 Edition)
We at Genius Monkey believe that constant, steady improvement is key to success not only in your advertising endeavors, but in the tools we use to make it possible. We’re excited and eager to share some of the latest additions and improvements we’ve made to the Genius Monkey platform.
Ad Size Data Tracking A new ad size reporting display in the dashboard allows you to more quickly see which of your display ad sizes served the most impressions and received the most clicks at a glance, you can have speedy, valuable insights into exactly which ad dimensions are performing the best.
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May 9, 2023
![Press Release: Featured on Yahoo! Finance: Genius Monkey Premium CTV Placements Expands with DirecTV Addition](https://stage.geniusmonkey.com/iwpc/32Sa23Vnz7Jn9V_HVvQyUWwLPlc=//https://stage.geniusmonkey.com/uploads/2023/02/genius-monkey-gm-premium-ctv-placements-expands-with-directv-addition-herohalf.jpg)
Press Release: Featured on Yahoo! Finance: Genius Monkey Premium CTV Placements Expands with DirecTV Addition
Many major Connected TV publishers such as Netflix and DIRECTV are making exclusive deals with DSP’s, meaning their inventory can be bought through one DSP. This could be affecting your campaigns. Why? Because most programmatic platforms and agencies today have one DSP as their backend servicer to serve ads. If they are only using one DSP they are potentially missing out on premium placements.
Since Genius Monkey has both Xandr and Yahoo DSP already within its Meta-DSP platform, we are included in both exclusivity deals.
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February 21, 2023
![Move Over Football, the Ads Are On at the Super Bowl](https://stage.geniusmonkey.com/iwpc/zp7NGCFc8lRcdM1f0bgSjDklAdE=//https://stage.geniusmonkey.com/blog/move-over-football-the-ads-are-on-at-the-super-bowl/Genius-Monkey-SuperBowl-2023-Herohalf.jpg)
Move Over Football, the Ads Are On at the Super Bowl
On Sunday, February 12, 2023, millions will gather in their homes—and at State Farm Stadium in Glendale, Arizona—to watch one of the greatest sports spectacles around: The Super Bowl.
The Super Bowl is, as always, expected to be a big event, as last year’s Super Bowl had almost 100 million people watching. One thing we can all agree on is that the advertisements during the Super Bowl bring out some of the most creative and memorable ideas in advertising.
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February 7, 2023
![All About FAST—Free Ad-Supported Television](https://stage.geniusmonkey.com/iwpc/2O8sRbK7QCPY_xfh3liMIco9gkg=//https://stage.geniusmonkey.com/uploads/2023/01/genius-monkey-fast-platform-ads-herohalf.jpg)
All About FAST—Free Ad-Supported Television
How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds up. As subscription costs keep rising, so does the popularity of a different platform: FAST.
What is FAST? FAST stands for free ad-supported television. Examples you may know include Roku TV, Pluto TV, and Tubi. You can watch live news or a continuous loop of your favorite TV show.
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January 25, 2023
![Netflix and Disney+ Race to Release Advertising Options](https://stage.geniusmonkey.com/iwpc/RmRrs_aba0bzF66BT-5nKCUjn_w=//https://stage.geniusmonkey.com/uploads/2022/10/genius-monkey-netflix-and-disney-race-to-release-advertising-options-herohalf.jpg)
Netflix and Disney+ Race to Release Advertising Options
This Fall may be the busiest season for streaming television, as Netflix and Disney+ prepare to release their new ad-supported tiers in November and December, respectively.
This year alone, 55.1% of Americans cut the cord and moved solely to streaming services. It’s interesting to note that 74% of young people ages 18-34 have never had cable, cut the cord, or plan to cut the cord soon.
The Advertising Plan Details This ad-based model will be cheaper than the other subscription plans and cost $7.
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October 12, 2022
![Could Advertising Save Netflix?](https://stage.geniusmonkey.com/iwpc/0Y2VdKxcW8NAHDL903UFhVH04Q0=//https://stage.geniusmonkey.com/uploads/2022/05/genius-monkey-could-advertising-save-netflix-herohalf.jpg)
Could Advertising Save Netflix?
Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+ Russian accounts during the Ukraine invasions. This is the first time in 10 years that such a loss has been reported, and Netflix is fighting to stay ahead of the competition.
Is Netflix Now Open to Ads? Though he was once firmly against it, Netflix co-CEO Reed Hastings may now be changing his mind about ad-supported streaming, saying that they are “quite open to offering even lower prices with advertising, as a consumer choice.
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May 18, 2022
![How Advertisers Took Over the Super Bowl](https://stage.geniusmonkey.com/iwpc/2hFiVa_0II4bAI_yPxwakBqG5HU=//https://stage.geniusmonkey.com/blog/how-advertisers-took-over-the-super-bowl/Genius-Monkey-How-Advertisers-Took-Over-the-Super-Bowl-Herohalf.jpeg)
How Advertisers Took Over the Super Bowl
On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl.
Super Bowl 56 is expected to be a big event, with perhaps more watching at home in lieu of COVID-19/Omicron surges in the past two months. Still, one thing we can all agree on is that the advertisements during the Super Bowl are some of the most creative and funniest to be seen.
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February 2, 2022
![Press Release: Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution](https://stage.geniusmonkey.com/iwpc/Og1BUkkrJvuRtJLjV7N0cyUROOs=//https://stage.geniusmonkey.com/blog/press-release-featured-on-yahoo-finance-how-genius-monkey-gives-full-attribution/Genius-Monkey-OTT-Connected-TV-Ads-Get-Full-View-Herohalf.jpg)
Press Release: Featured on Yahoo! Finance: How Genius Monkey Gives Full Attribution
In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a potential customer can be the difference between landing a solid conversion and losing a crucial lead. While other OTT & Connected TV marketers claim to provide thorough attribution, what you may not know is that they may not be giving you the whole picture.
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November 3, 2021
![‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays](https://stage.geniusmonkey.com/iwpc/VG-cw_E4KheJxyfQchmxbz2mGXk=//https://stage.geniusmonkey.com/blog/tis-the-season-to-be-streaming-how-ott/ctv-can-benefit-from-the-holidays/Genius-Monkey-Tis-the-Season-to-Be-Streaming-Herohalf.jpg)
‘Tis the Season to Be Streaming: How OTT/CTV Can Benefit From the Holidays
From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season.
A 2020 study from Unruly (interviewing Americans) revealed that during the winter season:
51% planned to watch more TV 58% planned to spend more time on the Internet 34% planned to spend more time playing video games Unruly researcher Nick Woodford added, “With more eyeballs on screens, it’s never been more important for brands to get their holiday campaigns right.
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October 25, 2021