Path to Conversion

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....

The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss,...

Finding new customers will always be important, but the data suggests that retaining the customers you have is even more vital to your long-term success: On average, around 65% of...

In early 2023, a startup called Telly boldly declared its intention to revolutionize the television industry. Many took notice because the founder and CEO is Ilya Pozin, the former...

Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign...

If you live in the U.S. and have been on the internet this month, there’s a good chance you’ve been on YouTube. The video platform hosts more than 2.7 billion active users, and no...

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a...

A crucial skill in marketing is knowing what types of ads work best for each stage of the sales funnel, as well as finding and filling the gaps. Long-thought to be...

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was...

DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV. They launched this ad verification in February 2023, allowing...