Path to Conversion

How many TV show and movie subscription channels are you paying for right now? From Disney+ to HBO Max and Netflix, you’re probably paying $8-12 per platform each month. That adds...

Podcasts have continued to skyrocket in 2022, hitting over $1 billion in ad revenue. According to a report by IAB and PricewaterhouseCoopers, podcasts are growing twice as fast as...

If you have an e-commerce business, you probably want to make sales. If your website isn’t up-to-date or maintained properly, you’ll be missing out on customers and cash flow....

The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you...

On Sunday, February 13, 2022, millions will gather in their homes—and at SoFi Stadium in California—to watch one of the greatest sports spectacles around: The Super Bowl. Super...

The Internet came to life 38 years ago. The first iPhone was released 14 years ago. The first television advertisement was a 10-second video during a baseball game in 1941, 80...

Did you know the story of The Tortoise and the Hare is actually an amazing marketing analogy? Most businesses want to be the Hare—speedy and instantaneous. But in the marketing...

In 2017, 76% of marketers reported that they currently had or planned to have marketing attribution. Fast forward to today, where that number has only increased, as marketing...

In marketing and advertising, we know that the more you know, the more you can optimize and succeed. When it comes to attribution and reporting, knowing the full picture about a...

From Freeform’s 31 Nights of Halloween to Macy’s Thanksgiving Day Parade (which has 50 million viewers), there is no shortage of big events to watch for this holiday season. A 2020...