Path to Conversion

Can you remember every ad you saw? What was the last commercial that caught your eye? In a world of constant messaging and promotion, it’s nearly impossible to remember every ad...

The marketing funnel is a way to visualize and understand the full process of your clients’ journeys from before they even have a spark of a thought that they have a need up until...

Marketers from all industries agree that a cohesive customer journey across all touch points and channels is essential. The classic customer journey map, however, is no longer...

In the wake of 2020, it seems consumers can’t get enough of digital audio. With over 200 million listeners in the US, digital audio is now ranked among the top most-popular digital...

For luxury brands, loyal relationships and the revenues they bring in are everything. As Genius Monkey has advocated for years, programmatic doesn’t just sell $10 tubes of makeup...

What’s My Marketing Data Telling Me? Do you know what your marketing data is actually saying? These days, it’s not enough just to collect data on your verticals. You also need to...

While 2020 has brought dramatic changes to the ad market, one medium is still going strong and continues to climb: audio ads. Programmatic audio ads allow advertisers to reach...