#Performance

When we entered 2020, nobody could predict what was going to happen. And nobody could foresee that the next two years would be full of immense change, online pandemonium, and masks. Don’t worry, this won’t be yet another pandemic article. Instead of focusing on COVID-19, Omicron, and worldwide effects of the virus, we want to focus on how the pandemic has affected marketing and advertising specifically. As the world changed, so did consumer habits.

Many agencies try to keep everything in-house with a self-serve digital advertising model, but they’re left with depleted time and resources. In our latest article published on Yahoo! Finance and MarketWatch, read how a fully managed service brings in a powerful advertising technology partner to help you reach all of your goals, without the added stress on your shoulders. In a day and age where hiring experienced marketing experts is proving more difficult, it’s no wonder why agencies are turning more often to fully managed platforms—it just makes sense.

The downfall of linear and traditional marketing has given way to new marketing mediums, such as CTV and Programmatic audio, which continue to rise. Television, streaming, YouTube, and other online media platforms continue to get more use as our lives become more diverse, which has allowed marketers and media companies to reach, track and target audiences in new and exciting ways. We are excited to bring you quarterly insights into significant marketing mediums and vertical trends Genius Monkey data has shown.

Do you understand the difference between data and insights? Are you really understanding your data, or do you have surface-level knowledge that can be improved? In an Adweek article by Anastasia Leng, she warns against doing the same thing multiple times without ever “validating if it’s having the intended result.” Leng says many have easy access to metrics without the right tools to differentiate them. Simply put, just because something can be measured doesn’t mean that data should make the decisions for you.

Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+ Russian accounts during the Ukraine invasions. This is the first time in 10 years that such a loss has been reported, and Netflix is fighting to stay ahead of the competition. Is Netflix Now Open to Ads? Though he was once firmly against it, Netflix co-CEO Reed Hastings may now be changing his mind about ad-supported streaming, saying that they are “quite open to offering even lower prices with advertising, as a consumer choice.

This year is on track to be a record year for political spending while PAC’s, candidates, lobbyists and other political groups are striving to move the needle in name and bill recognition. You won’t reach your entire audience without programmatic, and Genius Monkey is the ideal partner with powerful capabilities to bring you an increase in impressions, better targeting, and big wins. Learn more about our political advertising powerhouse in our latest article, published on Yahoo!

Genius Monkey is proud to be named one of the Best Digital Marketing Companies in Tempe in Tempe by Expertise.com. Expertise reviews and recommends top-rated companies and connects customers to these businesses. They analyze company reviews and even use mystery shoppers to call companies and analyze their customer service. Expertise then hand picks their professionals using an objective selection process. Genius Monkey provides comprehensive online marketing solutions to clients in Tempe and its surrounding areas.

When you think of popular brands, what are the first that come to mind? What makes a brand successful—is it their popularity, their sales, or their humor? These days, for a brand to be well-known (or even noticed), they need to have an online presence. In Celtra’s Brand Excellence playbook, they said it best: “Brands that want to supercharge their growth increasingly turn to digital marketing, as evidenced by double-digit increases in the percentage of digital advertising spend out of total media ad spend every year since 2019.

If you have an e-commerce business, you probably want to make sales. If your website isn’t up-to-date or maintained properly, you’ll be missing out on customers and cash flow. Create an amazing first impression by providing users a personalized shopping experience. Keep your website and purchase process updated and fix problems that arise. A great e-commerce website isn’t just about using the best font or colors—it’s about using great content, providing a safe space away from fraud, and allowing customers to easily navigate your site.

The leadership around here at Genius Monkey has a saying they always reiterate: “The only way to see the future is to always be innovating and adjusting . . . not adapting. If you are adapting, it’s too late.” COVID-19 brought even more popularity to binge-watching, which dramatically fast-forwarded the streaming industry at an outrageous pace. People did adapt—to watching streamed content around the clock. So the marketing industry also had to adapt quickly.