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Early 2024 News Highlights: Sizmek Destruction, Soaring Netflix Ad-Tier, and Google’s Privacy Sandbox
Netflix Reports Large Increase in Ad-Supported Streamers With former password-sharers still eager for Netflix content, the addition of a cheaper, ad-supported tier seems to be just the right medicine. In January, Netflix announced over 23 million active monthly users on the commercial-driven version of the service. Compare this with the November 2023 report of 15 million; that’s an increase of 8 million active users in two months!
Last year, ad-supported customers made up about 5% of Netflix’s total user base; now they represent almost 9%.
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March 27, 2024