#Social Media

Digital advertising is always on the move, and the industry has seen some recent shake-ups that can have an impact on your marketing strategy. From new advertising partnerships to rapidly expanding inventories, here are some of the recent digital marketing headlines worth paying attention to. X Now Selling Ad Space via Google Earlier this year (summer of 2023), Elon Musk reported that advertising revenue for X was down 50%. In an effort to combat the declining figures, X is now selling inventory through the Google Display Network to programmatically serve users on their X home feed.

It isn’t every day that we get brand-new social media that’s immediately worth paying attention to. Yet here we are; Instagram (and therefore Meta) have released the new app Threads, a text-based feed that’s been drumming up a lot of buzz. But lots of social apps appear, stir up interest, and die; does Threads have the staying power to become a major player? Let’s go over the important details:

We sat down with our Creative Director at Genius Monkey, Damon Reine, and asked him about his work, design tips, advertising secrets, and more. Here’s what he had to say: Q: What does being creative director entail at Genius Monkey? Damon: The day-to-day position entails managing and creating the visual and creative voice and personality of the company. We’re an ad tech company—we don’t have a product on the shelf—so it’s important our consumers come to digest us through advertising, the website, social media, and more.

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing approach can’t be set in stone or predictive. Being diverse doesn’t mean you have to micromanage 10 different vendors—find a vendor that has an agnostic approach, like Genius Monkey, and see the results for yourself. What is a Diverse Media Plan?

What is the Metaverse? According to Facebook, the Metaverse is a virtual arena, where “3D spaces in the metaverse will let you socialise, learn, collaborate and play in ways that go beyond what we can imagine.” They go on to explain that this space will be created by everyone and built for everyone to enjoy. Put simply, it’s a virtual world of interconnected communities. In the Metaverse, people can chat, work, play games, and interact through virtual reality.

You’re sitting at home, having a conversation with someone about a restaurant or a new piece of clothing you want to buy. Two minutes later, you see an advertisement on your phone for that same exact restaurant or clothing store. How does your phone know what you’re saying? Is there a microphone, constantly listening for buzzwords and then rapidly bringing you ads for those things you talk about? Advertising these days can be pretty advanced, but when you look at life in general, everything is very interconnected.

How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not enough to “lead a horse to water”—in digital advertising, you need to know exactly what type of water that horse likes, when they drink water, what kind of supplements they need in their water, and more.

Rumors spiked this past week over Meta and the possibility they could remove Instagram, WhatsApp, and Facebook from the European Union, as issues over red-tape, regulations, and data arise. Meta released a report recently that explained the reasons for their possible withdrawal from the EU. According to AdWeek, the European regulators are working on legislation to establish how EU citizens’ data will be transferred to the U.S. while withdrawing from a major market is an extreme outcome, this is a reminder that marketers should not put all their eggs in one basket.

Gaming and music and apps…oh my! There’s a brave new world taking shape across the programmatic landscape, and it comes in a host of new platforms and channels for advertisers to explore. But not before gearing up for the journey. So plug in. Power up. And get ready…to play. Social media on the decline Smart devices have become a regular part of daily life, with the average person spending at least four hours on their phone per day and more than 65% of Americans using multiple installed apps in that time.