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Social Media

SproutSocial Offers Noteworthy New Data for Social Media Advertisers

SproutSocial Offers Noteworthy New Data for Social Media Advertisers

A survey in May 2024 suggested that 5.04 billion people use social media around the world, which is about 62.3% of the population. That proportion increases to 70.1% when looking...

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March 25, 2038
Google Loses Another Court Case, TikTok Ban Indifference, and More; April 2025 News Round Up

Google Loses Another Court Case, TikTok Ban Indifference, and More; April 2025 News Round Up

Google Found Guilty of Antitrust Behavior… Again! In September 2024, the Department of Justice won their lawsuit against Google, alleging that the tech giant was exhibiting...

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May 5, 2025
TikTok is Back for the Moment; Will Something Take Its Place?

TikTok is Back for the Moment; Will Something Take Its Place?

2024 has been a year of seismic shifts in social media– none more dramatic than the potential ban of TikTok in the United States. While the app was temporarily reinstated, users...

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February 5, 2025
What to Know About Marketing to Gen Z

What to Know About Marketing to Gen Z

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to...

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January 24, 2024
All About Threads

All About Threads

It isn’t every day that we get brand-new social media that’s immediately worth paying attention to. Yet here we are; Instagram (and therefore Meta) have released the new app...

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August 23, 2023
The Hype Around TikTok

The Hype Around TikTok

Let’s talk about TikTok. You may love it, you may hate it, or you may just be confused. This video app grew to popularity in early 2020 and had its fair share of controversy. But...

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March 16, 2022
The Importance of Being Mobile Friendly

The Importance of Being Mobile Friendly

Consumers have grown increasingly accustomed to using their mobile devices to research products and make purchases, spending a large portion of their day using their phones. On...

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July 14, 2021
Unfettered by iOS Privacy Settings

Unfettered by iOS Privacy Settings

With the release of iOS 14, Apple is making yet another big privacy-focused upgrade to iOS. One where users can choose to hide their device’s ID from apps so it can’t be tracked....

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October 20, 2020
Why Your OTT Mix Should Go Mobile

Why Your OTT Mix Should Go Mobile

When the pandemic forced billions of people to stay home earlier this year, over-the-top (OTT) media skyrocketed as consumers began streaming more video content than ever before....

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September 2, 2020
COVID-19 Causes Increase in Mobile Device Use

COVID-19 Causes Increase in Mobile Device Use

During this time of COVID-19, our portable devices have been somewhat of a lifeline to the outside world, as so many people have been ordered to stay in place during the global...

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July 6, 2020