
CTV is Here to Stay; What Now?
The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was...
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August 9, 2023

Genius Monkey Improves Measurement and Viewability for CTV through DoubleVerify
DoubleVerify recently created an ad verification solution that can verify an ad’s viewability for connected TV.
They launched this ad verification in February 2023, allowing...
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May 31, 2023

Could Advertising Save Netflix?
Netflix Reported a loss of 200,000 subscribers in April 2022. They attributed the loss to factors like increased inflation, password sharing, and shutting down service to 700,000+...
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May 18, 2022

Press Release: 2020: A Rough Year for Pay TV
We’re excited to announce our latest article published on Forbes! Genius Monkey’s CRO, Jeremy Hudgens, is a proud member of Forbes Business Council, and as such, we have the...
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January 13, 2021

Cutting the Cord: What’s the Best Streaming Service to Use?
More and more people are “cutting the cord” with traditional cable TV services and moving to television streaming services, instead.
According to a report by PwC Consumer...
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July 29, 2020