Targeting

Genius Monkey is proud to launch In-Play™ CTV, a connected TV (CTV) advertising product built for the moments when fans are actually watching. Instead of waiting for a commercial...

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting...

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine...

The Short Answer There’s no universal programmatic channel mix that works for every advertiser. The right mix depends on your industry, audience, purchase cycle, and goals. A B2C...

Modern programmatic advertising makes hyper-precise ad placement possible. You can zero in on exactly the demographic or affinity group you need. But that same precision can limit...

AI continues to expand into every facet of the tech industry and life in general, but could the expansion eventually hurt some of its biggest proponents? A report detailed on...

As reported by AdWeek on May 8th, 2025 – just a week after emailing publishers asking them to adopt the new product – Amazon has killed their privacy program that would allow...

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...

New technologies and a worldwide pandemic have encouraged the advertising industry to cut out middlemen and other costs, leading to many overworked and understaffed internal...