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Targeting

What to Know About Marketing to Gen Z

What to Know About Marketing to Gen Z

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to...

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January 24, 2024
The Key to Making a Sale is Not Actually Selling; It’s This

The Key to Making a Sale is Not Actually Selling; It’s This

The customer is smarter, faster, and more educated than ever before. They want a better customer experience that includes all the information they can get their hands on. How do we...

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June 6, 2023
What To Expect When Onboarding With Genius Monkey

What To Expect When Onboarding With Genius Monkey

We know you want the best. How do we know that? Because that’s what we want, too. We are only interested in giving our best, every time. No cutting corners, no surprises. That’s...

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March 28, 2023
For a Better Campaign, Try These 5 Fixes

For a Better Campaign, Try These 5 Fixes

What do you do when everything seems to be perfect, but you’re not seeing results? You may have thought you set up the best strategy possible, but when the numbers aren’t lining...

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March 14, 2023
What Every Ad Needs – Tips From Our Team

What Every Ad Needs – Tips From Our Team

What’s an advertisement you’ve seen in the last week that you can remember? It may not be as easy as you think to remember a digital or online ad. In fact, many people tune these...

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January 11, 2023
It’s All About Intent...Search Intent

It’s All About Intent...Search Intent

You can be targeted based on where you live. You can be targeted based on age, religion, favorite toothpaste brand, and more. As advertisers, we use targeting points like this to...

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January 4, 2023
Why Thanksgiving is the Best Holiday for Advertisers

Why Thanksgiving is the Best Holiday for Advertisers

Thanksgiving is right around the corner, and it may be the best time for you to advertise. Thanksgiving is about heartfelt moments with family, eating amazing food, and finally...

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November 2, 2022
What Is a Diverse Media Plan, and Are You Really Running One?

What Is a Diverse Media Plan, and Are You Really Running One?

Being diverse with your marketing spend is the future. Our lives are diverse—even on a given day our routines can change sporadically. And just like our daily lives, our marketing...

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June 8, 2022
Are You Treating Every Customer the Same?

Are You Treating Every Customer the Same?

How do you get the right message to the right person? With targeting, of course. But once they’ve come to your site or clicked on your ad, the real targeting begins. It’s not...

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March 23, 2022
Elevate Your E-commerce Game with These 5 Tips

Elevate Your E-commerce Game with These 5 Tips

If you have an e-commerce business, you probably want to make sales. If your website isn’t up-to-date or maintained properly, you’ll be missing out on customers and cash flow....

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March 8, 2022
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