Technology

Tools that aggregate channel performance can be helpful, but many of these focus heavily on last click attribution. Making budget decisions based solely on last click hides the true drivers of growth, which can only be found in the full customer journey. The Genius Monkey platform closes this gap by tracking view‑through conversions across all sources. These flexible tools can integrate into aggregate reporters like Triple Whale, Hyros, and others, allowing users to see the full story of consumer conversion.

We’re excited to share that Genius Monkey has launched a brand-new mobile dashboard, giving you the power to check in on your campaigns from anywhere, at any time. We’ve always believed that great advertising starts with great data. That’s why our reporting tools are built to show you the full customer journey, down to the individual impression. Now, all of that insight is available right in your pocket. Whether you’re in a meeting, traveling, or just stepping away from your desk, staying up-to-date with your latest campaign trends has never been easier.

Today’s technology makes it easy to get a message out into the world. With virtually infinite ad inventory available, an advertiser can cheaply place an ad and start counting impressions almost immediately. But here’s the thing: not all marketing strategies are created equal, and the gap between a campaign that barely moves the needle and one that genuinely drives business can come down to a handful of fixable mistakes.

Introduction On April 25, 2026, an AI coding agent called Cursor deleted the entire production database of PocketOS, a software company serving car rental businesses. One routine task, one credential mismatch, one autonomous decision to “fix” the problem without asking anyone, and an entire company’s data was gone in nine seconds flat. If you work in advertising and your first reaction was “that’s a tech problem, not my problem,” we’d encourage you to think again.

AI is everywhere in advertising right now, and audiences are starting to notice. Trust is taking a hit across the board, not because AI is inherently untrustworthy, but because nobody’s been clear about when and how it’s being used. The Interactive Advertising Bureau (IAB) released its “AI Transparency and Disclosure Framework” to start fixing that. It gives advertisers an actual standard to follow, instead of guessing. In this week’s blog, we’re breaking down the state of AI in advertising and walking through the IAB’s framework: what it covers, what it skips, and what it means for advertisers running programmatic campaigns.

Click-based tracking has never told the whole story, but the customer journey is becoming ever more complicated. Advertisers need better attribution to keep up with the consumer, particularly in offline mediums where attribution is rare. In our latest article published on USA Today, Genius Monkey has partnered with CTM (formally CallTrackingMetrics) to connect impression-level programmatic data with advanced call tracking. This collaboration will provide advertisers with unprecedented levels of attribution, especially in offline mediums.

It seems that every other article these days has something to do with AI. Many people see it as the doom of creativity; others see it as a boon to productivity. Whatever the opinion, it’s likely that AI is here to stay for some time. While we cannot ignore AI’s potential, Genius Monkey firmly believes that real humans remain the central power of effective advertising. Let’s talk about how the human touch is vital to digital marketing and sets the Genius Monkey platform apart from the crowd:

News from the NRF’s Big Show 2026 Google Announces Universal Commerce Protocol Google is taking a big step toward standardizing how AI Agents can interact with generative AI chatbots. Enter UCP – universal commerce protocol – a global protocol designed to talk to and welcome existing agent protocols. Developed in tandem with a number of big names in ecommerce like Etsy and Shopify, UCP should allow advertisers to more precisely personalize shopping suggestions delivered by Gemini.

Last year, Super Bowl LIX drew an estimated 191.1 million unique viewers, setting a new record in 2025. Once again, the NFL championship game proved that it remains the single largest television event in the United States, and every Super Bowl season brings the same question back into focus for advertisers: Are people still watching sports on traditional TV? The answer is yes – but not like they used to.

2025 will likely be remembered as the year when all the predictions, noise, and media shifts became too big to ignore. For years, advertisers heard about looming disruption – AI, streaming, creator economies, consolidation – but this past year is when those forces fully materialized. We’ve seen the integration of AI into virtually every workflow, dramatic shifts in how consumers discover and relate to brands, and the early warning signs of potential issues as mega-corporations continue to grow and consolidate their power.