#Tips

Supply Path Optimization (SPO) is a hot topic right now, and a natural result of digital advertising becoming more and more complex. The demand-side platform (DSP) has long been a vital step to online marketing, and remains so even in an age when DIY digital advertising is technically possible. We agree that trimming down excess fluff is vital in any business, and Genius Monkey is here to show that the DSP is anything but.

Gen Z is growing up; they’ve been the transition generation for some time, and now more than half of them have reached adulthood. As their purchasing potential grows, it’s time to take notice of how, on what, and where the iGen spends their money so you can know how to better speak to their wants and needs. Let’s take a look at the data so you understand the youngest generation of adults and how their buying brains think.

Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign involves a lot of work with careful research, a thought-out strategy, and – the topic of today – a strong paid search plan. Travis Champ, COO of Genius Monkey, commented: “Paid search is so important that Genius Monkey will often tell clients to start – at the very least – a branded PPC campaign prior to using our platform.

Wherever services can be exchanged for money, you’ll find not-so-great artists trying to make as much money with as little effort as possible. Made-for-advertising sites are a barely-legal scam that everyone recognizes when they see it, but it’s still going to eat up around $20 billion dollars in ad spend this year. How does this happen, and – more importantly – how can you minimize its impact on your business?

‘Tis the season; holiday spending in the US grew to over $940 billion in 2022, largely concentrated around Black Friday, Cyber Monday, and the newly-minted Small-Business Saturday snuggled in between. That’s a 5.9% increase over the last year, and represents an incredible opportunity to make money and create loyal customers – but you have to get started now! Start Early and Don’t Stop When The Holidays are Over Even with the best campaign in the world, you should not wait until the week before to start talking about your holiday deals.

Getting clicks on your ad can be exciting, but a savvy marketer knows that a click isn’t too impressive on its own – it’s conversions that really count. That said, it is a necessary stepping stone: the moment a customer enters or moves along the sales funnel. A click is a good thing because it represents a consumer willing to take action… or at least it can. Some are better than others, and if you want to get conversions, you need to make sure you’re getting the right kind of clicks.

It isn’t every day that we get brand-new social media that’s immediately worth paying attention to. Yet here we are; Instagram (and therefore Meta) have released the new app Threads, a text-based feed that’s been drumming up a lot of buzz. But lots of social apps appear, stir up interest, and die; does Threads have the staying power to become a major player? Let’s go over the important details:

A crucial skill in marketing is knowing what types of ads work best for each stage of the sales funnel, as well as finding and filling the gaps. Long-thought to be top-of-funnel-only, we here at Genius Monkey have found that audio ads have become extremely flexible in the modern age, and can help you propel your customers through every part of their purchase journey. Let’s take a look: Turn Up the Radio Who would’ve thought that radio would continue to be such a powerful tool in our modern-day, internet-driven world?

The COVID pandemic was largely responsible for the explosive growth of CTV in the last few years. The lockdowns left many people looking for new entertainment, and connected TV was a simple solution. The U.S. Census Bureau reported a 35% increase in shopping for electronics during this time, suggesting an increased investment into in-home entertainment. The lockdowns are mostly lifted all over the world, and those TVs are still there and are still used.

We can’t see the future, but you can prepare for it now so your e-commerce brand remains resilient through an unexpected downturn. Whether you’ve been working on a plan already or are just now looking into building economic security, here are four strategies for optimizing your online store to build and secure brand loyalty: Create a Frictionless Shopping Experience The less friction shoppers experience navigating your store, the more likely they are to stay there (and away from competitors).