#Tips

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran. Whether your company is new to the Genius Monkey platform or looking to expand its services, here are some key principles that will help you make April a great month for brand growth! Make Split-Testing a Part of Your DNA Many advertisers look at split-testing as finding THE singular method for advertising to an audience, but that’s just not realistic; tastes and expectations are always changing, and individual members of any audience will react differently to different messaging.

The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss, removing programmatic channels like display, audio, OTT, or video might cost less in the short-term, but weakens the overall advertising strategy and inevitably cuts into the bottom line. Programmatic ads work best when they work together, allowing the strengths of each medium to overcome the drawbacks of the others.

April is here and that means it’s Genius Monkey’s very own brand optimization month!! The first topic to kick off this month is A/B testing, or split testing. In programmatic advertising, every little uptick in performance matters and can affect your bottom line. Advertisers need to carefully craft the right message, the right landing page, and the right form fill or sales funnel to have the greatest impact. There’s a lot advertisers need to get right, and there’s no better method for doing so than split-testing.

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television, radio, and print media still have their audiences, they are significantly outpaced by digital platforms, which are typically ad-supported. Simply put, the advertising audience for news is huge. Many advertisers are concerned about placing ads next to news reports, fearing that contentious topics or other bad news will cast a poor light on any ads surrounding the content.

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen significant growth in viewership, reflecting broader trends in television consumption. About 123.7 million people tuned in for the 2024 edition of the game, and all those viewers spent over $17.3 billion on food, team merchandise, TVs, alcohol, and more. Even though your ads might not be airing over the big game itself, your campaigns can still benefit from it!

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new customers buying from you for the first time. For all the revenue the holiday season creates, those new customers are the true prize that can help your business grow – if you can convince them to stick around. Plenty of articles will tell you how to optimize your marketing to get as many customers as possible during the holidays; today we’re looking at what you can do AFTER the season to retain their business and further build your customer base.

Halloween is upon us, a time for dressing up, eating candy, and celebrating the darker side of pop culture. While all in good fun, there are more things on the horizon for advertisers than ghouls and goblins: we’ve got a Presidential Election about to hit directly followed by Black Friday and the holiday craze. There’s a lot going on and a lot to keep track of in the world of digital marketing; let’s avoid the end-of-year scaries and talk about what to keep in mind for these big events coming up at the end of this year.

Advertisers rightfully view the end-of-year holidays as the biggest shopping time of the year; the 2023 season turned in a staggering $964.4 billion spent. Focus on it too much, however, and you just might miss other opportunities where consumers are happy to open their wallet. Genius Monkey data shows that personalizing ads around current events increases click-through rates by 35%! Let’s take a look at the other big shopping days through the year and the best strategies for making them work for you!

The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target audience’s brain, what can you do to stand out from the crowd and attract those holiday dollars? Thanks to years of experience and a recent report from our partner Experian, Genius Monkey has the tools your business needs to thrive this season.

Finding new customers will always be important, but the data suggests that retaining the customers you have is even more vital to your long-term success: On average, around 65% of your conversions will come from returning customers An industry-noted study suggests that boosting your customer retention rate by 5% can increase your bottom line up to 95% Acquiring a new customer costs 5 - 25 times as much to retain an existing one 1) Understand Customer Needs Before Even They Do At a basic level, you can keep customers happy by fulfilling their needs.