Tips

Last year, Super Bowl LIX drew an estimated 191.1 million unique viewers, setting a new record in 2025. Once again, the NFL championship game proved that it remains the single...

2025 will likely be remembered as the year when all the predictions, noise, and media shifts became too big to ignore. For years, advertisers heard about looming disruption – AI,...

Netflix Closes a Deal to Buy WBD; Paramount Steps Up On December 5th, 2025, Netflix announced a deal to purchase Warner Bros Discovery (WBD), including all the IP rights, studios,...

Winter is coming, and now is the time to prepare for the biggest consumer spending season of the year. There are many factors that go into creating a successful holiday campaign,...

As tools and technologies evolve, so too do the methods of bad actors looking to make a buck off advertiser’s honest work. Enter SIVT, or Sophisticated Invalid Traffic. This term...

For a small business, marketing isn’t just about growing profits, it’s about survival. One of the biggest challenges small businesses face is getting the most out of a limited...

One of the many draws of programmatic advertising is the promise of efficiency, but there are plenty of examples of businesses taking “efficiency” too far. In this week’s blog from...

We at Genius Monkey have been riding this horse for some time, shouting “CTV is coming, CTV is coming!” For the last few years, audiences have been flocking to the cheaper versions...

The tech industry is barreling toward a future powered by AI, and there’s nothing anyone can do to stop it at this point. What advertisers CAN do is make sure they’re using new...

Like any career, digital marketing has its highs and lows with meaningful payoffs and its fair share of annoyances. This week, Genius Monkey is taking a look at some of the most...