Tips

It’s April, and that means it’s Brand Optimization Month! There’s always room for improvement and opportunities to grow your brand, even for the seasoned programmatic veteran....

The Genius Monkey platform is all about efficiency, but what happens when the “optimization” does more harm than good? Just as cutting out the DSP step leads to long-term loss,...

Pew research reports that around 86% of Americans consume news on smart devices like phones and tablets at least some of the time, while 57% do so “often.” Though television,...

The Super Bowl consistently draws the largest audience of any sporting event in the United States. In recent years, Over-The-Top (OTT) and Connected TV (CTV) platforms have seen...

The holiday season is undoubtedly the biggest time of consumer spending in the entire year. If you play your marketing cards right, you’re likely to experience an influx of new...

Halloween is upon us, a time for dressing up, eating candy, and celebrating the darker side of pop culture. While all in good fun, there are more things on the horizon for...

The Winter Holiday season is easily the biggest time of the year for advertisers and businesses alike. With thousands of other companies competing for space in your target...

Finding new customers will always be important, but the data suggests that retaining the customers you have is even more vital to your long-term success: On average, around 65% of...

Supply Path Optimization (SPO) is a hot topic right now, and a natural result of digital advertising becoming more and more complex. The demand-side platform (DSP) has long been a...

Programmatic advertising has been on the rise ever since Genius Monkey helped coin the term in 2010. It’s no easy one-size-fits-all solution, though; a good programmatic campaign...